Executive Coaches
What Differentiates Us
At Catalyst Leadership Group, our coaches bring extensive business and executive level experience to our client relationships. This is an important differentiating factor in coaching. It’s the difference between practical and theoretical knowledge. The outcome is clients who excel faster with greater impact.
Marla Collins, PCC
CEO | Executive Coach
Marla is a dynamic executive coach and consultant, with a talent for engaging leaders and teams in transformational growth. Marla is credentialed as a Professional Certified Coach (PCC) by the International Coach Federation (ICF) and the University of California, Davis – a distinction in quality and the highest coaching standards.
Her career spans over 30 years, holding senior sales management, operations, general management, coaching, consulting, and executive leadership positions. She brings her deep business knowledge and leadership acumen to every engagement, creating immediate trust and rapport with senior leaders in Fortune 500, public, private, and non-profit organizations.
Marla’s passion for leadership excellence and executive experience serves her clients well. It provides a foundation of implicit understanding of the challenges leaders face and expedites the client’s process to gain clarity around core issues. Marla functions as a catalyst to help clients identify professional goals, challenge fresh perspectives, and inspire new possibilities. Her coaching style empowers clients to align teams, impact change, and improve bottom line results, delivering unquestionable ROI.
Coaching Specialties: Executive Coaching, Maximizing Results with Korn Ferry Leadership Architect & 360 Assessments, Assimilation Coaching, Improving Employee Engagement, Building High Performing Teams, Improving Cross Functional Relationships, Coaching Leaders as Change Agents, High-Potential Leaders, Interpersonal & Organizational Savvy, Conflict Mediation
Certified Tools/Programs: ICF Professional Certified Coach (PCC), Korn Ferry Leadership Architect, Korn Ferry 360, Conversational Intelligence (C-IQ), Thomas Kilmann Instrument (TKI), DDI Certified Facilitator, Connect, Then Lead
Marla is a member of the International Coach Federation.
Diane Davidson, SCC
Executive Coach
Diane has been a coach and consultant to senior leaders for more than 20 years. She is a graduate of the Marshall Goldsmith Certified Stakeholder Centered Coaching program. Diane provides coaching, consulting, assessment, and training services to both individuals and teams, focused on leadership development, change leadership, presentation skills, performance management, and conflict resolution.
She enables successful leaders to lead more effectively through long-term change in leadership behavior, using a methodology that is highly effective and time-efficient. She honors her clients for their expertise, creating clarity, identifying goals, and implementing strategic actions through powerful coaching conversations.
Coaching requires creativity, compassion, and collaboration. Diane specializes in providing personalized support that addresses clients’ concerns for today and the future. With a laser focus on the success of each client, she develops a co-active relationship to ensure measurable results and accelerated professional achievement.
Additionally, Diane shares a passion for training and facilitation where her skills in energizing group dynamics and adult learning are on full display. She has developed customized training modules for effective communication, problem-solving, coaching your team, time management, and team engagement just to name a few. Diane is the key facilitator for Catalyst Leadership Group’s Leadership Academy Program.
Certified Tools/Programs: Marshall Goldsmith Stakeholder Centered Coach, The Korn Ferry 360, 5 Dynamics, Ken Blanchard SLII, Conversational Intelligence (C-IQ), Franklin Covey 7 Habits of Highly Effective People & Focus, Excel Corp Mastering Training & Design, Learning Styles, ELI, Inc. Civil Treatment
Michael Avriette, BCC
Executive Coach
Michael is a Board Certified Coach (BCC) and facilitator with over 25 years of experience in leadership, coaching, and service. He brings more than a decade of executive-level experience to his clients where he is adept at integrating his psychology background and business acumen to drive behavioral change. He enjoys working with senior leaders to refine leadership competencies, improve emotional intelligence (EI), and navigate large, complex organizations effectively. He uses evidence-based coaching methodologies to engage new and experienced leaders to develop strengths and build high performing teams.
Supporting clients to overcome obstacles and achieve career advancement is his specialty. He’s a master at helping his clients foresee potential outcomes of their actions and guide thoughtful decision making that aligns with their professional goals. He provides honest feedback about potential blind spots and opportunities for growth within the context of a safe, trusting relationship.
Certified Tools/Programs: Meyers-Briggs Type Inventory, the FIRO-B, and the EQ-I 2.0.
Michael holds a Master’s, Social Work from California State University, Long Beach, and a BA, Psychology from California State University, San Bernardino. He is a member of the International Coach Federation.
Are you ready to experience the impact of coaching?
Contact us for a free consultation to explore how coaching can support your goals.